The wild and fanciful universe of Les Néréides has always found its inspiration in travelling. Collectors and passionate jewelry amateurs, the two designers have gazed admiringly at stands across the world. From the ephemeral markets of India, the garage sales in New York and the vendors at Waterloo, Clignancourt, Vanves and Thailand, Pascale and Enzo brought back treasures from every one of their journeys. Old dolls, night lights, statues, vintage jewelry, paintings, knick knacks and novelties with emotional value all nourished the thriving imaginations of the designers and inspired their collections.
Les Néréides creations are an incarnation of French refinement with a keen eye for detail. The pure lines, harmonious colors, choice of materials are the fruit of a meticulous work. The jewelry is all handmade and hand painted in their workshops. Each piece is unique. Wishing to align tradition with modernity the househas demonstrated technical curiosity accompanied by a permanent quest for innovation.
With its boutiques, fanchisees and numerous points of sales worldwide, Les Néréides has now become an international brand and arrives now in the US for the pleasure of the Amaddeo family hopes that American women will enjoy their creations.
It was Belgian love at first sight for Pascale and Enzo, when they caught each other’s eyes as teenagers at the Academy des Beaux-Arts. She was from three generations of artists including a grandfather who was friends with Magritte. He had grown up in the heart of a large Italian anti-conformist family. This fusion of two universes, of two passionate photographers took place outside a town hall in the mid 1970s. The young newly weds were keen to satiate their thirst for idealism by bringing their dream and ambition to life.
They drove Enzo’s BMW 750 down to the Côte d’Azur where their their lucky star led them to Nice and the perfect venue for a shop. Together they decided to design costume jewelry. Sheer determination did the rest. They moved into town, decorated the shop and immediately started working on their distinct taste for imaginative jewelry. On April 14th 1980 the first Néréides boutique opened and on that day success walked through their door.
Their four children have joined the company. Nina is managing Les Néréides shops in London. Pier-Paolo is artistic director and designing collections with Pascale and Enzo. Bianca is directing the visual identity of the brand and Valentina is part of the designer team. They just love working together.